|
Fraser P. Seitel (born June 6, 1946) is an American publicist and author. Seitel is president of Emerald Partners, a public relations firm that he and associates founded in 1992. He is the author of the textbook ''The Practice of Public Relations'', the 1992 book ''IdeaWise: How to Transform Your Ideas'', which he co-authored with Steve Rivkin, and ''Rethinking Reputation'' in 2012, co-authored with John Doorley. Seitel previously was senior counselor at Burson-Marsteller, and senior vice president and director of public affairs at The Chase Manhattan Bank in the 1980s.〔Seitel, Fraser. The Practice of Public Relations, 11th edition. Prentice Hall (New Jersey: 2010), xxxi.〕 He also has been a spokesman for the Rockefeller family. Seitel is also an adjunct professor at New York University School of Continuing and Professional Studies' graduate program in Public Relations and Corporate Communication.〔(【引用サイトリンク】title=Our Faculty )〕 He has written opinion pieces for the Fox News website, ''Fortune Magazine'' and appeared on Larry King Live, MSNBC, Glenn Beck, Fox Business Network, the Fox Radio Network and National Public Radio.〔Seitel, xxxi〕〔http://www.edsonpr.com/NEWS/odwyer_080930.pdf〕 ==Bibliography== * ''The Practice of Public Relations'' 12th ed. by Fraser Seitel, Prentice-Hall/Pearson, 2014. *''IdeaWise'', by Steve Rivkin and Fraser Seitel, John Wiley & Sons, 2002. *''Rethinking reputation : how PR trumps marketing and advertising in the new media world'', by Fraser Seitel and John Doorley, Palgrave MacMillan, 2012. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Fraser P. Seitel」の詳細全文を読む スポンサード リンク
|